| Criterion |
Description |
Points |
| Audience |
The Press Release is primarily for media personnel but sensitive to appropriate secondary and unintended audiences.
|
0-4 |
| Front-Loading
|
The Press Release's headline communicates its purpose, and vital information appears at the beginning.
|
0-4 |
| Content
|
The Press Release is brief but informative, covering a newsworthy event and addressing the 5W & H questions.
|
0-4 |
| Tone
|
The Press Release assigns appropriate responsibility but speaks factually in the 3rd person.
|
0-4 |
| Format and Mechanics
|
The Press Release contains expected formal elements and reflects associated grammar and spelling conventions.
|
0-4 |
Total: ___ / 20 |
|