Typography

Typography addresses a document's use and manipulation of fonts. Because most of a document's intentional content is communicated through text, typography is an absolutely crucial design aspect.

Matters of typography include not only font selection but the placement and interaction of textual design objects. Generally it is an effective guideline to use no more than two typefaces within a document, although like all design decisions typography choices should seek to further a document's particular rhetorical goals. Leading Links to an external site. (the vertical white space between lines of text), kerning Links to an external site. (the horizontal spacing of letters), and alignment are all salient typographic concerns. It is through such variables that a document's order and balance are chiefly established.