Date Before the beginning of class Agenda
Aug. 21
Links to an external site. • Introduce coursePersonal Introduction
Aug. 26
Links to an external site. • Read The Essentials ch. 1 (.pdf
Download .pdf Reading Response 1 Corporate Communication Project overview
• Discuss characteristics of writing at workCorporate Communication Project
Aug. 28
Links to an external site. • Read The Essentials ch. 2Reading Response 2
• Discuss writing for your readersIntention Document
Sept. 2
Links to an external site. • Read The Essentials ch. 3Reading Response 3 Intention Document
• Discuss Crisis Analysis Report slides
Download slides ChatGPT prompts
Download ChatGPT prompts
Sept. 4
Links to an external site. • Read The Essentials ch. 8Reading Response 4
• Discuss writing ethically
Sept. 9
Links to an external site. • Complete Crisis Analysis Report
• Review Crisis Analysis Reports
Sept. 11
Links to an external site. • Read "Writing Press Releases"
Links to an external site. Meltzer, "How to Write a Press Release: A Step-by-Step Guide"
Links to an external site. "How to Write a Press Release (With Tips From PR Pros)"
Links to an external site. "How to Craft Compelling Press Releases"
Links to an external site. sample press release
Links to an external site.
• Complete press release activity
Sept. 16
Links to an external site. • Submit draft Press Release
• Complete Press Release draft workshop
Sept. 18
Links to an external site. • Read The Essentials ch. 7all sections of The Purdue OWL's information about writing memos
Links to an external site. sample internal memo
Links to an external site.
• Complete internal memo activity
Sept. 23
Links to an external site. • Submit draft Internal Memo
• Complete Internal Memo draft workshop
Sept. 25
Links to an external site. • Read Devine, "The Art of the Corporate Apology Video"
Links to an external site. Gnau, "Top 3 Tips for Making a Crisis Management Video"
Links to an external site. Nguyen, "Why Are Brands So Bad at Apologizing?"
Links to an external site. Marketplace APM, "More Companies and Brands Are Ditching the Public Apology"
Links to an external site. CNN Business, "The Worst Apologies in Business"
Links to an external site. SorryWatch Corporate Apologies
Links to an external site. sample video message
Links to an external site.
• Complete video message activity
Sept. 30
Links to an external site. • Submit Video Message outline
• Complete Video Message outline workshopPanopto
Links to an external site. Zoom
Links to an external site. Adobe Express
Links to an external site.
Oct. 2
Links to an external site. • Read The Essentials ch. 4Reading Response 5
• Discuss achieving a readable style
Oct. 7
Links to an external site. • Submit Press Release Internal Memo Video Message
• Discuss Materials Analysis Postmortem
Oct. 9 No Class
Oct. 14
Links to an external site. • Submit Materials Analysis Postmortem
• Introduce Instructions Project Intention Document
Oct. 16
Links to an external site. • Submit Intention Document The Essentials ch. 10Reading Response 6
• Discuss instructions, procedures, and policies
Oct. 21
Links to an external site. • Read The Essentials ch. 5Reading Response 7 The Essentials ch. 6Reading Response 8
• Discuss designing documents • Discuss designing illustrations
Oct. 23
Links to an external site. • Submit Design Plan • Share Design Plans • Generate Instructions rubric
Oct. 28
Links to an external site. • Read "Professional and Technical Writing/Design/Usability
Links to an external site. Reading Response 9
• Discuss usability testing • Complete usability activity
Oct. 30
Links to an external site. • Submit Draft and Usability Test 1
• Complete usability testing workshop 1Materials Analysis Postmortem
Nov. 4 • Submit Draft and Usability Test 2
• Class does not meet
Nov. 6
Links to an external site. • Submit Final Instruction Set Materials Analysis Postmortem
• Introduce Service Learning Project Intention Document
Nov. 11
Links to an external site. • Submit Intention Document
• Discuss Progress Reports pitches
Nov. 13
Links to an external site. • Read The Essentials ch. 9Reading Response 10
• Discuss proposals and progress reportspotential clients
Nov. 18
Links to an external site. • Read "Gantt Chart"
Links to an external site. Esselman, "What Is a Gantt Chart?"
Links to an external site. Progress Report 1
• Introduce Gantt chart
Nov. 20
Links to an external site. • Introduce Client Report course evaluations
Nov. 25
Links to an external site. • Submit Progress Report 2 The Essentials ch. 11Reading Response 11
• Discuss oral reportsClient Presentation
Nov. 27 No Class
Dec. 2
Links to an external site. • Submit Progress Report 3 The Essentials ch. 12Reading Response 12
• Discuss résumés and job applicationsPostmortem UX Tool Reflection
Dec. 4 No Class
Dec. 11
Links to an external site. • Submit Client Report Client Presentation
• Deliver Client PresentationPostmortem (by end of day)
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