Press Release Draft

Using the information you have learned from our readings, class discussion, activity, and the Philips sample press release, compose a draft Press Release for your chosen corporate crisis. (This is only a draft and you will receive peer and instructor feedback.) The examples from previous students linked below also may be useful.

• Trader Joe's listeria exposure Links to an external site.
• Matt Lauer Today Show Links to an external site.
• Adidas Boston Marathon email Links to an external site.